Today we cannot imagine the world without internet and social media. The information
about surrounding world we get from social media, especially from social networks.
There is no need to buy newspapers, watch TV or regularly visit news websites. We can
be informed right from our Facebook timeline or other social network pages. That’s why
Social Media Marketing (SMM) is one of rapidly growing and developing spheres.
Nowadays every company, every business must have his official page in social
networks. SMM tools also must be developed, and this is why periodically appear new
trends which helps SMM managers in their daily work.
Here is one of new trends – Video Profile Pictures.
Facebook is now allowing cinema graph profile photos in the form of 7-second loop
videos. This new trend is making advertisements and personal profile photos magical.
You can imagine the possibilities. Once completely static profile photo now has the
opportunity to be a unique portrayal of classic personality. It’s simple to do, and it
effectively bridges the gap between photos and video in social media.
This is also an incredible innovation for businesses, particularly in the advertisement
category. These cinema graphs are much quieter and personable than noisy videos.
P. S. “To make a profile video from Facebook’s iOS or Android app, go to your profile
page and tap your profile picture. On iOS, choose either “Take a New Profile
Video” or “Select Profile Video”. On Android, the latter option is titled Upload Video or