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Pepsi, New Year Bear

Objective

Implementation of the gala campaign, in addition to advertisement of “Pepsi” brand, company also wanted to entertain their users, making their New Year fun and memorable. The company wanted to create a website and an interactive banner through which the hero of the campaign, northern bear, would be able to respond to user actions.

Solution

For the campaign, we have created an interactive game banner that gave a chance to the user to communicate with the Pepsi bear. By typing one of the Armenian letters of the alphabet bear started doing equal actions: dancing, singing, decorating the Christmas tree, etc. Also, the landing page of this game was created and the mini version of the game was placed in targeted websites as a display banner.

Result

Within 25 days was registered 33,375 visits and more than 2,000 shares in social media. The idea of the game was highly discussed among the Armenian users. A huge number of websites and show business representatives wrote about the campaign.

Services

Website development, Banner production, Media planning, Media buying and placement

December 2014

ARARAT Museum