VivaCell-MTS was launching its new VIVA tariff plans. The task was to create an overall digital campaign, using different digital marketing tools, so to have as much people involved as possible.
We created digital banners both standard and non –standard (getting 3 times larger). We had placed banners in Armenian all top websites. Also we created Google Adwords campaigns both Google Display and Google Search. We also used video advertising to promote the campaign. We placed video ads not only in Armenian websites but also in Youtube and Facebook. In Facebook we separated the video ad for smaller videos for higher results.
By the use of different tools we had very wide reach, high engagement and high level of awareness.
Digital banner creation
Media buying and placements